“ENOTECA del territorio”
The “Enoteca del Territorio” project was inspired by the sensitivity and awareness of members of the Classico Berardenga Association and of the current Municipal Administration to the local wine heritage.
The idea was to create, within the existing Landscape Museum, a space in which the Association’s wines can be promoted, through tasting and marketing activities.
The Enoteca, which continues to undergo a process of modernisation, is not designed to serve as a simple showcase of the best Berardenga wines, but as a point of reference at a territorial level, for learning and discovering the history of these singular places and of the wineries in the area.
A new and exciting opportunity for the food and wine tourists who pass through the area, as well as for the everyday tourist, to learn to experience wine not simply as a product, but as a fundamental, distinctive and characterising element of the landscape and of Castelnuovo’s social fabric.
The project, which should soon be operational, also provides for the organisation of events including guided tastings, initiatives to draw interest into the world of wine, thematic meetings with professionals and journalists in the sector, carried out in collaboration with highly qualified and trained personnel, with the aim to promote the dissemination of good wine and of spending time together.